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Sam Gerdt

I help businesses adopt fresh digital marketing strategies.

Archives for April 2018

Failing My First 6 Years as a Creative Director

April 25, 2018 By Sam Gerdt

Failing as a creative director

I was given that title — Creative Director — in my 3rd year at a company with 6 employees. For the next 6 years you could meet our entire design team with one handshake. I never had so much as an intern working under my direction.

The reality is that, while my title might have been a bit self-indulgent, my role was pretty typical for a small digital marketing company. There were no significant failures in the quality of work we produced, nor was it an issue of process. My failings had more to do with perspective. [Read more…] about Failing My First 6 Years as a Creative Director

Filed Under: Career Development

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About Sam Gerdt

I am the Chief Innovation Officer at Waypost Digital Marketing in Greenville, South Carolina. I have a decade of experience helping B2B companies adopt forward-thinking digital marketing strategies. My background is design & development, but I believe the future of marketing is conversational and decentralized.

Recent Posts

  • Do better and think better.
  • Relationship -> Platform -> Content
  • Counting the Cost of a Quick Answer
  • Conversational Marketing has to be bigger than Drift.
  • Choice-Driven Conversational Marketing in Early Lead Nurturing Stages.

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