I’ll call this one the Consent-Creep Correlation, but basically it’s this:
The earlier you are in a lead nurturing process, the creepier it is to get personal, individualized attention.
There’s good information on this from InMoment available here, but we can condense the relevant data into a few bullets:
- It’s becoming increasingly common for businesses to put personalization too early in their lead nurturing processes.
- There’s actually an error in judgement at play – not just a calculated risk.
- Personal attention still needs to be based on consent, even if our tech works without it.