• Skip to content
  • Skip to primary sidebar
Sam Gerdt

I help businesses adopt fresh digital marketing strategies.

Digital Marketing Strategy

Relationship -> Platform -> Content

October 5, 2018 By Sam Gerdt

Nail the order of things. You can be mediocre at everything you do, but if you can manage to do it all in the right order you’ll still come out ahead.

Relationships come first.

So focus on getting to know your users. Talk to them, interact with them, pay attention when you serve them, and most of all respect them as people. Here are some of the ways you may be doing this wrong:

[Read more…] about Relationship -> Platform -> Content

Filed Under: Digital Marketing Strategy

HubSpot’s job is to sell software, not think for you.

May 15, 2018 By Sam Gerdt

bell curve chart HubSpot

This blog of mine is an exercise in insight, and mostly reserved for things I can’t say on the company blog, so let me be clear about 2 things:

  1. My opinions are my own and don’t necessarily reflect the views of my employer (even though I don’t think there’s an issue here).
  2. I love the HubSpot platform, and I think they do a good job of staying relevant and educating their target demographic.

Right. Moving on. . . [Read more…] about HubSpot’s job is to sell software, not think for you.

Filed Under: Digital Marketing Strategy

Identifying Expertise in a Digital Marketing Professional

May 10, 2018 By Sam Gerdt

How to identify a digital marketing expert

The digital marketing industry has exploded. In a city like Greenville, SC, it can seem like there is a new agency opening its doors every week. Freelancers and consultants are getting in on the action as well. Business owners who want to execute a forward-thinking digital marketing strategy have dozens of seemingly qualified candidates to choose from. How do you separate the digital marketing expert from the rest? [Read more…] about Identifying Expertise in a Digital Marketing Professional

Filed Under: Digital Marketing Strategy

Primary Sidebar

About Sam Gerdt

I am the Chief Innovation Officer at Waypost Digital Marketing in Greenville, South Carolina. I have a decade of experience helping B2B companies adopt forward-thinking digital marketing strategies. My background is design & development, but I believe the future of marketing is conversational and decentralized.

Recent Posts

  • Do better and think better.
  • Relationship -> Platform -> Content
  • Counting the Cost of a Quick Answer
  • Conversational Marketing has to be bigger than Drift.
  • Choice-Driven Conversational Marketing in Early Lead Nurturing Stages.

Archives

  • July 2019
  • October 2018
  • September 2018
  • June 2018
  • May 2018
  • April 2018

Categories

  • Bots & AI
  • Career Development
  • Conversational Marketing
  • Digital Marketing Strategy
  • SEO

Copyright © 2022 · Genesis Sample on Genesis Framework · WordPress · Log in