I help businesses adopt fresh digital marketing strategies.

Digital Marketing Strategy

Relationship -> Platform -> Content

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Nail the order of things. You can be mediocre at everything you do, but if you can manage to do it all in the right order you’ll still come out ahead.

Relationships come first.

So focus on getting to know your users. Talk to them, interact with them, pay attention when you serve them, and most of all respect them as people. Here are some of the ways you may be doing this wrong:

[Read more…] about Relationship -> Platform -> Content

HubSpot’s job is to sell software, not think for you.

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This blog of mine is an exercise in insight, and mostly reserved for things I can’t say on the company blog, so let me be clear about 2 things:

  1. My opinions are my own and don’t necessarily reflect the views of my employer (even though I don’t think there’s an issue here).
  2. I love the HubSpot platform, and I think they do a good job of staying relevant and educating their target demographic.

Right. Moving on. . . [Read more…] about HubSpot’s job is to sell software, not think for you.

Identifying Expertise in a Digital Marketing Professional

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The digital marketing industry has exploded. In a city like Greenville, SC, it can seem like there is a new agency opening its doors every week. Freelancers and consultants are getting in on the action as well. Business owners who want to execute a forward-thinking digital marketing strategy have dozens of seemingly qualified candidates to choose from. How do you separate the digital marketing expert from the rest? [Read more…] about Identifying Expertise in a Digital Marketing Professional