I help businesses adopt fresh digital marketing strategies.

HubSpot’s job is to sell software, not think for you.

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This blog of mine is an exercise in insight, and mostly reserved for things I can’t say on the company blog, so let me be clear about 2 things:

  1. My opinions are my own and don’t necessarily reflect the views of my employer (even though I don’t think there’s an issue here).
  2. I love the HubSpot platform, and I think they do a good job of staying relevant and educating their target demographic.

Right. Moving on. . . [Read more…] about HubSpot’s job is to sell software, not think for you.

Identifying Expertise in a Digital Marketing Professional

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The digital marketing industry has exploded. In a city like Greenville, SC, it can seem like there is a new agency opening its doors every week. Freelancers and consultants are getting in on the action as well. Business owners who want to execute a forward-thinking digital marketing strategy have dozens of seemingly qualified candidates to choose from. How do you separate the digital marketing expert from the rest? [Read more…] about Identifying Expertise in a Digital Marketing Professional

Failing My First 6 Years as a Creative Director

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I was given that title — Creative Director — in my 3rd year at a company with 6 employees. For the next 6 years you could meet our entire design team with one handshake. I never had so much as an intern working under my direction.

The reality is that, while my title might have been a bit self-indulgent, my role was pretty typical for a small digital marketing company. There were no significant failures in the quality of work we produced, nor was it an issue of process. My failings had more to do with perspective. [Read more…] about Failing My First 6 Years as a Creative Director